PASNGR Case Study ::
¨15below have always met Ryanair’s expectations and more, they understand our business needs and with this knowledge they have developed the PASNGR system. [15below] understand the importance of deadlines and never fail to impress us with the quality of the development work.¨ Head of Ryanair Direct, 2006
New Channels
The communications channels used by PASNGR have also been extended to use SMS – passengers are notified of and can accept schedule-changes one their mobile phone. Other channels implemented include Fax and data export with further channels in development.
Once costly, manual and hugely disruptive, schedule-changes are no longer a problem for Ryanair.
New notifications
PASNGR was designed from the outset to be extensible. Ryanair authors can do more than automate schedule-change notification. Ryanair extended schedulenotification templates with online refunds - now passengers wanting a refund, as well as passengers accepting their schedule-change, are processed automatically. In addition, Ryanair now sends out ad-hoc notifications to passengers affected by airport closures, strikes, airport location information, customer surveys and more. The net result of these ad-hoc notifications has been an increase in customer service, a reduction in complaints and again, reduced call centre activity. As PASNGR allows Ryanair authors to create notification templates, Ryanair can continue to extend the uses of PASNGR and continue to cut costs.
With the majority of passengers accepting their schedule-changes via PASNGR (more than 75% accept schedule-changes online), the system finally integrates back into Open Skies where they are removed from queue.
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