The system then sends affected passengers a personalised, language-specific email or printed letter, advising of the change in times of their flights. The emails are sent out containing an encrypted, passenger-specific link. Passengers follow this link to a web page where they can accept their schedule change or request a refund, thus eliminating the need to contact Ryanair by telephone.

PASNGR is rules based, allowing a Ryanair administrator, through a browser interface, to automate and send notifications according to multiple criteria and combinations. The system includes many rich features, such as notification scheduling and staggering, a notification template builder and multi-language support.

With the elimination of outbound calls, significantly less reservation’s resource is required to maintain service levels. Moreover, notification scheduling and staggering allows Ryanair's management team to send notifications according to current call centre activity. This ability to predict and manage call-centre volumes helps Reservations operate smoothly and efficiently.