Do it easily, do it accurately, do it often |
Paper-based surveys, costly to organise, prone to misinterpretation and easily skewed by subject-bias or operator error, all too often prove a costly route to doubtful results. |
PASNGR Survey makes it easy and quick to get accurate and comprehensive results. You can create and publish online surveys, targeting selected groups for specific problems, or mass audiences on more general issues. The survey goes straight to the customer, eliminating bias, and sample sizes can be scaled up as necessary to assure conclusive results. |
Response rates for PASNGR Survey frequently exceed 20% - no mean achievement given online averages in the low single figures. |
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Clarity, precision, flexibility |
PASNGR survey comes with powerful data collation and analysis tools, enabling a clear picture of your customers’ experiences. With data imported direct from the reservation system, you can drill right down to individual responses on particular flights. You can survey whatever you like, whenever you like, with whoever you like, eg for: |
- General customer satisfaction surveys
- Price pointing - catering, ancillaries, on-board products
- Route feasibility analysis
- Supplier league tables (quickly flagging-up under-performing airports, eg)
- Troubleshooting (targeting just passengers on a specific delayed flight, eg)
- Internal call centre and other departmental surveys
- Competitor analysis
- General feedback on website, online booking, check-in experiences
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