PASNGR Marketing
Fire enough shots in enough directions and you’re bound to hit something in the end. But to hit what you need to hit, you need to aim. You need to target. You need to know your customer.
Ready, aim...
It’s all about making the right connections, and building the right relationships.
This means communications that are targeted, personalised, time-sensitive, ‘customer preference’- sensitive, and integrated with your overall touch strategy. PASNGR lets you combine content from multiple data sources into accurate profiles of your customers - helping you identify products and services they’re likely to like.
Advanced content management enables unified campaigns with content tailored to prospect profiles, so you don’t push economy seats to premium passengers, or approach the recently disgruntled unprepared.
Pre-campaign samples let you easily monitor performance, with campaign, customer or response-centric reporting giving you all the feedback you need to fine-tune your campaign as you go along.
Hitting the target
All of this is wasted, of course, if you fall foul of a spam filter.
Which is why we’ve invested heavily in deliverability, earned accreditation from email trust authority, Habeas, and always adhere to best practice and emerging authentication technologies and standards.
The bottom line? 98% of PASNGR emails actually make it to the user’s inbox.
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